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FDA Discusses Pet Food Labeling and Safety

Posted by petfoodsafety on August 6, 2008

FDA discusses pet food labeling and safety

The US Food and Drug Administration (FDA) held public meetings over two consecutive days in mid-May to discuss issues pertaining to pet foods. The first meeting invited comment on implementation of the FDA Amendments Act of 2007 (FDAAA), while in the second meeting the agency provided an update on its Animal Feed Safety System (AFSS).

Not much debate on FDAAA

Among the mandates imposed under the new law, FDA has until September 2009 to promulgate new regulations relating to labeling, nutrition and ingredient standards for pet foods.

To assist in the process, FDA provided a series of questions in a federal register notice on which it sought input. The questions were open ended; for example, “How can the feeding directions already present on the label be improved?” and “What kind of ingredient definitions would provide adequate information?”and touched on a wide array of pet food issues. It was hoped these questions would prompt considerable discussion at the meeting.

While reasonably well attended, the meeting did not spark much public debate. FDA purposefully had little to say (the meeting was to collect outside opinions, and assumedly the agency did not want to hinder that process by espousing any preconceived positions of its own).

Only three outside groups offered verbal comments:

  • The Association of American Feed Control Officials (AAFCO) made some brief remarks regarding implications new federal regulations would have on the current state regulatory oversight of petfoods;
  • The American Veterinary Medical Association voiced support for mandatory calorie content statements on dog and cat foods and put forth a very interesting proposal to require a “not evaluated by FDA” disclaimer on petfoods bearing health-related claims; and
  • Defend Our Pets, a consumer advocacy organization formed as a result of last year’s recalls, made the most extensive comments. The group presented a long list of suggestions, including some form of country of origin labeling (e.g., disclaimers when the product contains ingredients from countries that do not meet US standards) and “total elimination” of what it considers confusing and misleading labeling requirements (apparently from the AAFCO Model Pet Food Regulations). This organization also recommended actions beyond FDA’s authority to implement on its own (e.g., mandatory recall authority, approval of grants by petfood companies to veterinary schools).

Scheduled for a full day, the meeting lasted only a couple of hours, even with a long break in the middle. Because the due date for submission of written comments on this matter was a month later, most organizations with a stake in the matter decided to withhold verbal comment until they could evaluate the comments of others and react at a later time.

In fact, the written comments, posted on www.regulations.gov (re: Docket #FDA-2007-N-0442), are extensive and include input from many organizations, including the Pet Food Institute, the American Feed Industry Association and both the American College and Academy of Veterinary Nutrition.

Questions about AFSS

FDA has been working on AFSS for a number of years prior to passage of FDAAA in an effort to develop a comprehensive, risk-based approach to animal feed safety, including pet food safety. The agency has held a number of meetings on the subject over the past few years (see Petfood Industry Magazine, August 2007 and November 2006).

The May 2008 meeting was held to give an update on FDA’s progress as it further refines the AFSS. Compared to the previous day’s meeting on FDAAA, this meeting did last a much greater portion of the scheduled full day, primarily because FDA gave a number of presentations that prompted some questions from the attendees.

A key point of progress included a revised draft of the AFSS framework document. It identifies gaps FDA sees in the present oversight of feed safety and proposes means by which those gaps can be addressed.

For example, FDA considers lack of a comprehensive list of all ingredients allowed in animal feeds as a part of its own regulations to be a deficiency. However, the recently signed memorandum of understanding between FDA and AAFCO that allows the former greater oversight of the latter’s ingredient approval process, as well as plans to finalize and implement the generally recognized as safe (GRAS) notification rule, is proposed to help address this gap.

Much of the meeting focused on FDA’s continued efforts to rank the relative risk of chemical and microbiological feed contaminants for the purpose of establishing, in part, enforcement priorities and allocation of resources. This is accomplished by a process of assigning scores to rate the potential health consequences of and likelihood of exposure to various contaminants, which eventually results in a number that can be compared to those calculated for other contaminants. Unfortunately, the very detailed presentations at the May meeting on how to do the ranking do not appear to be posted on the agency’s website as of the time of this writing.

Separate pet foods from feed?

AFSS is intended to address pet food as well as livestock feed safety. To me, this makes sense, as it would allow for a more effective and efficient program to the benefit of all. Interestingly enough, Defend Our Pets is adamantly opposed to grouping petfood with feed in the system. Notwithstanding that AFSS has been in development since 2003, the consumer group believes AFSS would “dilute the intent and authority” of FDAAA.

In fact, while FDA is currently trying to extend and incorporate the FDAAA mandates into the system, Defend Our Pets apparently perceives an AFSS that includes petfood to be little more than a veiled effort to diffuse attention away from the petfood industry.

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New Aflatoxin Test Released

Posted by petfoodsafety on August 5, 2008

See www.vicam.com:

VICAM has expanded their line of mycotoxin test kits to include AflaCheck: a qualitative, one step immunoassay method for the detection of aflatoxin. AflaCheck provides fast and accurate, yes or no results for the presence of aflatoxin at levels as low as 10 ppb, according to the company, with an alternative testing protocol for detecting levels in excess of 20 ppb and improving pet food safety. VICAM also states that this test is able to provide results in as little as 3 minutes, in the field or in the lab, and without the use of expensive equipment or reagent chemicals.

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Report Links 2006 Salmonella Infections to Dry Dog Food

Posted by petfoodsafety on August 1, 2008

Report links 2006 Salmonella infections to dry dog food

The US Centers for Disease Control and Prevention (CDC) have revealed a strong link of Salmonella infection in humans to contaminated dry dog food, the first time such a link has been uncovered, according to US officials. Furthermore, Salmonella infections from dry dog food may be an under-recognized source of illness in people, especially young children, officials from the CDC said. “This is the first time human illness has been linked to dry dog food,” said CDC epidemiologist Dr. Casey Barton Behravesh, who co-authored a report on the finding.

The CDC isn’t sure how the Salmonella bacteria got into the pet food. “There are a number of possible ways that that could happen, and that’s something we are still trying to figure out,” Dr. Barton Behravesh said, adding that there have been previous cases of people contracting Salmonella infection from contaminated pet treats. The incidents of people becoming infected with Salmonella from dry dog food occurred in 2006 and 2007.

An estimated 70 people, mostly in the Northeast region of the US, were infected by dog food produced by Mars Petcare at its Pennsylvania, USA plant. About 40% of those infections involved infants, according to the report, published in the May 16, 2008 issue of the CDC’s Morbidity and Mortality Weekly Report. Most of the cases occurred in Pennsylvania (29), New York (nine) and Ohio (seven). There were also reported cases in Alabama, California, Illinois, Indiana, Iowa, Kentucky, Michigan, Minnesota, North Dakota, South Carolina and Virginia. No deaths were reported, according to the report. No pets became ill. However, Salmonella was identified in feces samples from dogs that ate the dry food.

In addition, Salmonella was found in open bags of the petfood fed to the dogs and in unopened bags of dog food made in the Pennsylvania, USA plant, the CDC said. Mars Petcare voluntarily recalled some bags of the two pet food brands of food involved, but neither of the recalled brands was related to human illness.

Salmonella infection typically comes from undercooked eggs, poultry, or meat, but can also result from direct contact with farm animals, reptiles and pets. To prevent infection, the CDC recommends consumers wash their hands immediately after handling the food, including dry dog food. “The most important thing is to wash your hands right after you handle any dry dog food, any other petfood, pet treats, even supplements or vitamins,” Barton Behravesh said. “In addition, keep infants and other young children away from petfood, because kids tend to want to see what their dogs are eating and grab at it and play with it or even put it in their mouth.”

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Consumer Response to Pet Food Recalls

Posted by petfoodsafety on July 21, 2008

Seventy-three percent of consumers say they are “confident or very confident” in the safety of their petfood.

Sales data from Information Resources Inc. indicate US petfood sales dropped about 3.5% after March 16, 2007—the date of the first of several petfood recalls. Hardest hit were sales of wet dog and cat foods. According to PFI, US veterinarians are reporting the recall issue is winding down.

Seventy-three percent of consumers say they are “confident or very confident” in the safety of their petfood according to three rounds of public opinion surveys conducted by the Pet Food Institute (PFI). PFI recently announced the results of three public opinion surveys conducted since April 4, April 24 and May 18-21. Results also show that nearly an identical percentage say they are staying with their preferred brand of petfood. The first two surveys were commissioned by PFI and had a margin of error of +/- 3%. The third survey was part of an omnibus poll and has a margin of error of +/- 4.5%.

See the rest of this article: Pet Food Safety

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FDA May Discuss new Pet Food Labeling Requirements

Posted by petfoodsafety on July 17, 2008

Speak now or pay later

As of the time of this writing, the US Food and Drug Administration (FDA) has yet to issue an official Federal Register notice specifying the date and agenda of the public meeting to discuss the impact of the FDA Amendments Act of 2007 on the promulgation of new federal petfood labeling requirements.

Many in the public and industry are eagerly awaiting the opportunity to hear FDA’s plans and/or comment on this matter. In the interim, however, FDA has recently published two notices in the Federal Register where it has requested public input regarding related matters: its Food Protection Plan (FPP) (Docket No. FDA-2008-N-0188); and third-party certification programs for foods and feeds (Docket No. FDA-2008-N-0183). These notices may be viewed at http://www.fda.gov/OHRMS/DOCKETS/98fr/E8-6833.pdf and http://www.fda.gov/OHRMS/DOCKETS/98fr/E8-6705.pdf, respectively.

Food Protection Plan
FDA’s plan for protecting the nation’s food supply was released in November of 2007 and can be viewed in full at http://www.fda.gov/oc/initiatives/advance/food/plan.html. Briefly, it is described as a comprehensive strategy to help protect the food supply from both unintentional contamination and deliberate attack. The three major components of the plan are to facilitate improvements in prevention, intervention and response.

For each component, the document details the steps needed to implement its objectives in improving food protection, including proposals for new legislation to provide FDA with greater authorities. For example, to aid FDA in responding to contamination incidents, it asks the US Congress for powers to issue mandatory recalls when necessary and to enhance access to company records during emergencies.

Obviously this applies to all sorts of food, but the affects on pet food safety cannot be overstated. While the document tends to discuss the issue in terms of the human food supply, it is clear to note that the FPP is also intended to apply to animal feeds. FDA understands that ensuring the safety of feeds for food-producing animals has a direct impact on the safety of the final food product derived from those animals, and hence must be an integral part of any viable plan.

This understanding is evidenced by the recent assignment of Dr. Stephen Sundlof as FDA’s Director of the Center for Food Safety and Applied Nutrition (which oversees human food safety issues for the agency). As a veterinarian, a toxicologist and the long-time former Director of FDA’s Center for Veterinary Medicine, Dr. Sundlof is uniquely qualified to help lead the agency in both food and feed safety matters. Petfoods are not forgotten in the FPP, either. Last year’s petfood recall due to contamination with melamine and related compounds is discussed several times within the document as an example of where oversight of the food supply needs fixing.

Third-party certification programs
In its efforts to ensure safety of foods and feeds, FDA inspection personnel simply cannot be everywhere, especially with regard to imported products. One of the proposals within the FPP, but discussed more thoroughly in the second notice, is the possibility for FDA to accredit (or recognize entities that accredit) third parties to conduct inspections and evaluate products and facilities to ensure compliance with FDA requirements. Such third parties could include other federal agencies, state and foreign governments and private companies.


See the rest of this article: Pet Food Labeling Requirements

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EU Announces New Rules for Animal Feed Labeling

Posted by petfoodsafety on July 16, 2008

EU: New rules for animal feed labeling
Red-tape reduction for petfood and animal feed

In an effort to increase overall pet food safety, the European Commission (EU) recently proposed simpler rules for the marketing of animal feeds and petfood. The proposal simplifies the existing procedures for labeling and marketing animal feed and petfood, making the overall system more efficient while maintaining the same level of protection of animal health, animal welfare and public health, the commission stated. The proposal also aims to greatly reduce red tape for feed operators by removing unnecessary administrative burdens and technical requirements, which are no longer necessary since an integrated pet food safety approach has now been implemented from farm to fork. Pre-market authorizations are to be made proportionate to risks and no longer based on pre-defined feed groups, such as products acting as protein sources.

“While reducing administration, it will not reduce the high standards set at the EU level for public or animal health,” said Liz Lynne MEP, LibDem European Agriculture spokesperson for England and Wales. “The new proposals will also leave pet owners better informed about the contents of the food they are buying for their animals.”

The draft regulation sets out certain general provisions for the labeling of all feed, such as the need to indicate the type of feed, the name and address of the operator, the list of feed additives and the net weight. On top of this, specific mandatory labelling requirements are laid down for feed materials, compound feed (including petfood) and “dietetic” feed. Any claim attached to a feed must be properly substantiated. “Dietetic” feed must be included on a list of evaluated intended uses. With regard to pet ood, the labeling requirements are tailored to the needs of pet owners, who do not require the same level of detail as farmers on the composition of feed or the scientific name of pet food additives. Labels on petfood must carry a telephone number that customers can call for more information on the contents if desired.

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The Top 10 Global Pet Food Leaders: Part 2

Posted by petfoodsafety on July 15, 2008

Welcome to part 2 of the Top 10 Global Pet Food Leaders (companies 1-5).

1. Mars Petcare
World headquarters: McLean, Virginia, USA (Mars Petcare: Franklin, Tennessee, USA)
Approximate 2006 global retail sales: US$10.71 billion
Officers: Doug Cahill, president, Mars Petcare US
Top brands: Pedigree, Cesar, Sheba, The Goodlife Recipe, Whiskas, Greenies, Royal Canin
New products: Cesar Gourmet Filets in sauce, WholeMeals for Dogs, Multi-pack Whiskas Favourites and Fisherman’s Choice (UK)
Websites: www.mars.com; www.marspetcare.com

Mars Petcare, the pet division of Mars Inc., continues to grow by relying on innovation and leveraging the expertise within its Waltham Centre for Pet Nutrition. Sales across its core brands, such as Pedigree, Cesar and Whiskas, have remained strong, Mars says. The introduction of the Goodlife Recipe was the largest brand launch in Mars Petcare US history, according to the company, and the line has performed well.

That launch contributed to Mars’ earning the number two spot for new dog products in 2007 and the number one spot for new cat products (Table 4). The company also launched two Whiskas steam-cooked 12-pack cat foods exclusively to UK independent retailers in late 2007. WholeMeals for Dogs is the first single-piece meal designed for dogs, according to Mars, and will be available at pet specialty retailers in the US in February.

The company asserts all its products, branded and private label pet food, undergo industry-leading testing and quality control, and its stringent quality program extends to its supply chain.

2. Nestlé Purina PetCare
World headquarters: Vevey, Switzerland (Nestlé Purina PetCare: St. Louis, Missouri, USA)
Approximate 2006 global retail sales: US$10.48 billion
Officers: W. Patrick McGinnis, CEO, Nestlé Purina PetCare; Terence Block, president, PetCare NA; Rock Foster, CFO
Top brands: Purina, Friskies, Alpo, Beggin’ Strips, Beneful, Busy Bone, Fancy Feast, Mighty Dog, Pro Plan, Bakers, Felix, Go Cat, Gourmet Gold, Vital Balance, Vitalife, Cheweez, DeliCat, TBonz, HiPro
New products: Friskies dry food line: Seafood Sensations, Indoor Delights, Signature Blend, Feline Favorites; Pro Plan Dry Senior Cat Food
Websites: www.nestle.com; www.purina.com
Employees: 7,000

Successful new products, such as the expanded Friskies dry cat food line, as well as a continued emphasis on innovation based on humanization secured Nestlé Purina Petcare (part of Nestlé SA) another flourishing year. It was the number one company for new dog products and number two in new cat products (Table 4).

With 24% of the total market share in 2006 (Table 2), Nestlé is focusing development on niche markets. The Pro Plan Dry Senior Cat Food line is an example, specially designed for aging and elderly cats.

Premium and super premium pet food brands have been driving growth in the UK. Top performing brands include Pro Plan and Bakers Complete. Eastern Europe is another growth area for the company, where in August Nestlé Russia announced plans to open a factory in Vorsino, Kaluga Region.

3. P&G Pet Care
World headquarters: Cincinnati, Ohio, USA (P&G Pet Care: Dayton, Ohio, USA)
Approximate 2006 global retail sales: US$2.86 billion
Officers: A.G. Lafley, CEO and chairman
Top brands: Eukanuba, Iams
New products: Eukanuba Healthy Extras Puppy Growth Biscuits, Eukanuba Mature Care Formula for Cats, Iams Premium Protection for Dogs and Cats, Iams Healthy Naturals, Iams Digestive Care for Cats
Websites: www.pg.com; www.eukanuba.com, www.iams.com

Since the petfood recalls last March, Procter & Gamble’s shares in the pet segment have been down, running 1 to 1.5 share points lower since the four weeks ended February 24, 2006, the last period before the crisis. “Unfortunately, even though these wet and semi-moist products are less than 10% of our product line, we frankly got hit pretty hard,” stated A.G. Lafley, P&G CEO and chair.

Even though P&G’s larger dry food business was unaffected by the recall, many have speculated, due to dropping sales and shares, that P&G may sell their Iams and Eukanuba brands.

P&G Petcare managed a healthy US$2.86 billion in retail sales in 2006, with a strong showing in new product launches in both dog and cat food (Table 4). Iams Premium Protection line for Dogs and Cats, launched in August 2007, boasts offerings for eight of the top 10 dog health problems and seven of the top 10 cat health problems with a barrage of ingredients and antioxidants, according to P&G.

4. Hill’s Pet Nutrition
World headquarters: New York, New York, USA (Hill’s Pet Nutrition: Topeka, Kansas, USA)
Approximate 2006 global retail sales: US$2.77 billion
Officers: Robert Wheeler, Hill’s Pet Nutrition CEO; Neil Thompson, Hill’s Pet Nutrition president of Americas; Janet Donlin, Chief Veterinary Business Channel
Top brands: Hill’s Science Diet, Hill’s Prescription Diet
New products: Science Diet Nature’s Best Canine petfood, Prescription Diet Canine and Feline Treats
Websites: www.colgate.com; www.HillsPet.com; www.HillsVet.com
Employees: Over 2,800

With companies outside of North America growing the most, Hill’s Pet Nutrition still managed 8.8% in growth from 2005 to 2006 and an overall growth rate of 60.9% since 2000 (Table 3). Hill’s says its keys to expansion are building and strengthening relationships in the veterinary profession and continuous innovations and improvements in wellness and therapeutic petfood nutrition. Hill’s also announced plans to build a new manufacturing plant in Emporia, Kansas, USA.

Less than 1% of Hill’s products were affected by the recalls, and the company strives to remain known for the highest quality and safety standards. After the recalls it added additional pet food safety checks on raw materials and finished products prior to release.

This past year Hill’s relaunched Science Diet Nature’s Best Canine petfood and introduced Prescription Diet Canine and Feline Treats.

5. Del Monte Pet Products
World headquarters: San Francisco, California, USA
Approximate 2006 global retail sales: US$1.67 billion
Officers: Richard G. Wolford, chairman of the board, president and CEO; Jeff Watters, Del Monte Pet Products senior vice president
Top brands: Meow Mix, Kibbles n’ Bits, 9Lives, Milk-Bone, Pup-Peroni, Pounce, Wagwells, Gravy Train, Jerky Treats, Canine Carry Outs, Snausages, Nature’s Recipe, Alley Cat, Meaty Bone
New products: Nature’s Recipe Farm Stand Selects, Kibbles n’ Bits Brushing Bites Dog Food
Website: www.delmonte.com
Employees: 1,760

Although Del Monte’s shares dipped US$0.73, or 7.5%, the company had an astounding 57.6% growth from 2005-2006 (Table 3). The company produced second-quarter earnings per share of 13 cents vs. 11 cents last year. Sales rose 5% with growth in new petfood offerings. Del Monte is hoping competitors in the industry push through a price hike early this year to offset the rising costs of grains used in brands such as their Meow Mix and Kibbles n Bits brands.

Del Monte’s net sales for the year ended April 29, 2007, were US$1.3 million, an increase of 50% compared to fiscal year 2006. The increase was driven by volume gains primarily due to continued momentum of Meow Mix cat food and Milk Bone dog treats. Growth from new products and net pricing actions also positively contributed to the increase in net sales, with 16 SKUs in new cat food products (Table 4).

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The Top 10 Global Pet Food Leaders: Part 1

Posted by petfoodsafety on July 11, 2008

Today, see pet food leaders 6-10, and check back on Tuesday for 1-5!

The global leaders in the pet food industry have a large responsibility on their shoulders. Consumer confidence has been shattered by the 2007 pet food recalls, and it is up to the big companies, the name brands, to rebuild that trust and help move the industry forward into a new era of pet food.

Top 10 global petfood leaders
These influential industry giants know just where to sit and stay – at the top After a tumultuous and media-scrutinized year, our industry has seen plenty of changes. Some things, however, remain relatively consistent, like the 10 companies that lead the petfood industry in global sales. But just like the March 2007 pet food recalls and the resulting push of fresh, organic and natural products, there’s always room for a few surprises. Although most companies profiled are familiar names, two Brazilian companies have entered the ring.

Lead dogs and new pups
The latest information from Euromonitor International shows the continued growth of the global petfood market since 2001. As of fall 2007, worldwide dog and cat food sales stood at US$45.12 billion, a 4.9% increase over the previous year. Euromonitor projects this growth to continue at a compound annual rate of 2.9%, reaching about US$52 billion by 2012.

For overall market sales, research companies like Euromonitor are able to provide data close to real-time. For individual company sales and market shares, data lags by a year. Thus, Tables 2 and 3 present the top 10 global petfood companies by sales and growth, respectively, as of the end of 2006.

6. Affinity Petcare SA
World headquarters: Barcelona, Spain
Approximate 2006 global retail sales: US$0.59 billion
Officers: Carlos Argenté, CEO/VP marketing; Franc Andreu, operations managing director; Frances Blanch, VP R&D; Patricia Larumbe, VP business development
Top brands: Affinity, Ultima (UK), Brekkies, Brekkies Excel (cat), Advance, Advance Veterinary Diets, Premium Dog
New products: Special Care Urinary Tract Health, Special Care Hairball Control (both for cats)
Website: www.affinity-petcare.com
Employees: 720

Affinity Petcare, a division of Agrolimen SA, says it is committed to the following values: imagination, innovation, flexibility and a scientific and systematic approach. The company offers a wide range of products, from special veterinary diets to super premium pet foods to value-priced products for cats and dogs.

Affinity products are distributed mainly in the European Union, but the company is building a distributor network within the fast-growing Eastern European petfood market, too.

Besides expanding distribution, Affinity’s growth strategy is based on new product development and strong promotion efforts. Its new Special Care cat foods draw on expert veterinarians and nutritionists, the company says, to treat specific conditions such as urinary tract health and hairballs. Both are dry diets.

7. Nutro Products Inc.
World headquarters: City of Industry, California, USA
Approximate 2006 global retail sales: US$0.56 billion
Officers: David Kravis, CEO; Mike Satterwhite, executive vice president; Ladd Hardy, senior vice president, marketing
Top brands: Max Dog, Ultra Dog, Natural Choice Dog, Max Cat Gourmet Classics, Natural Choice Complete Care Cat
New products: Ultra Large Breed Puppy and Adult; Natural Choice: Sensitive Skin & Stomach Formulas, Complete Care Indoor Kitten & Weight Management, Senior Brown Rice & Lamb Meal, Dog Healthy Desserts, Small Bites Lite & Senior
Websites: www.nutroproducts.com; www.ultraholistic.com

Nutro Products Inc. was purchased in May 2007 by Mars Inc., but for the sales reporting period used in this article, Nutro was still a separate company. The company prides itself on using natural pet food ingredients, making foods pets drool over and thrive on, and being at the forefront of research. Though affected by the March 2007 recalls, it has since stepped up its safety and testing programs to prevent future incidents.

Since the introduction of its Max line in 1985, Nutro has expanded the dog food line to include a variety of products for every stage of a dog’s life and a full line of foods for cats. The popular Natural Choice line now includes treats and biscuits as well as wet foods for both dogs and cats.

Nutro experienced growth in its superpremium holistic brands with new products such as Natural Choice Complete Care Indoor Kitten & Weight Management.

8. Unicharm PetCare Corp.
World headquarters: Tokyo, Japan
Approximate 2006 global retail sales: US$0.29 billion
Officers: Toshio Takahara, chairman; Gumpei Futagami, president/CEO
Top brands: Aiken Genki Gin no Sara, Neko-Genki Silver Spoon, Gaines Pakken
New products: Ginno Sara for Dogs 10 years and older, Fukkura Dry for Dogs 10 years and older, Gainer Pakken White Meat Chicken, Ginno Spoon Retort Pouch, Ginno Sara Kyono Gohobi (treats)
Website: www.uc-petcare.co.jp
Number of employees: 180

Unicharm PetCare Corp. is a division of Tokyo-based conglomerate Uni-Charm Corp. and is continuing to take advantage of Japan’s steadily growing pet population of 25 million companion animals. The company believes the key to its continuing rise is a strong emphasis on four pet food trends: indoor cats and dogs, small dogs, overweight animals and the aging pet population. To differentiate itself from other fast-growing Japanese petfood manufacturers, Unicharm emphasizes the speed of converting consumer needs into products and applying technology to premium pet foods.

Unicharm is betting on pet humanization to drive consumers to more premium and superpremium products like its new semi-moist dog food Gaines Pakken White Meat Chicken and Ginno Spoon Retort Pouch, a wet cat food.

Since Gumpei Futagami became president and CEO of the company in 2001, the pet division has grown 13%-14% annually. To continue a healthy growth, Unicharm faces challenges in improving product quality, safety consciousness and gaining profits in an environment where raw materials are increasingly expensive.

9. Total Alimentos SA
World headquarters: Três Corações, Brazil
Approximate 2006 global retail sales: US$0.20 billion
Top brands: Big Boss, Big Boss Nuggets, Lider, Família Max, K&S, Nero, Equilíbrio, Supreme, Snacks
New products: Supreme Cães Sensíveis, Feitiço Bolas de Pêlos, Nero Refeição, Lançamento Big Bom, Kitute Higiene Bucal
Website: www.totalalimentos.com.br

New this year to the Top 10 profiles, Total Alimentos SA is a Brazilian-based company operating from its facility since 1974. The company’s single objective: to provide consumers innovative products with high levels of technology.

Total Alimentos credits investments in technology, research, new ingredients and communication with customers as reasons it currently occupies such a prominent position in the production of food for dogs and cats in Brazil and worldwide. From 2005 to 2006 the company experienced a strong 30.4% growth rate, with overall growth of over 200% from the year 2000 (Table 3).

With pioneering technologies in palatability of dry and wet foods, Total Alimentos prides itself on modern and exclusive processes. The company also claims to be the only petfood manufacturer certified in ISO 9001, GMP and HACCP. Total Alimentos thinks these programs contribute to the controls of its processes and products, ensuring consumers safe and reliable petfood, since they comply with multiple international standards of pet food safety.

10. Nutriara Alimentos Ltda.
World headquarters: Arapongas, Paraná State, Brazil
Approximate 2006 global retail sales: US$0.20 billion
Top brands: Foster, Freddy’s, Bybo, Dog Show, Blog Dog, Dog Friends, Tommy, Fulldog, Floop, Dunga, Ringo, Pitoko Mix, Pitty, Bidu, Street Dog, Pitukão Pitukinha, Gatto, Street Cat, Blog Cat, Clean Cat, Pitukats
New products: Dog Show Gourmet, Dog Friends Dry food, Gatto Meat, Fish & Mix
Website: www.nutriara.com.br

The second new petfood company from Brazil to appear on our list, Nutriara Alimentos Ltda. was founded in 1991. Initially production was directed at birds, pigs, bovine and equine breeders. It wasn’t until 1996 that the company opened the pet segment of its business, but it took little time for Nutriara to secure a position in the competitive petfood market.

Nutriara expanded its activities and facilities, changed over its production lines and began focusing its investments solely on petfood. Since 2000, the company has experienced 72.3% in growth (Table 3) and doesn’t plan on slowing down any time soon. With an enormous range of products for both cats and dogs, many of which are top sellers, the company strives to offer pet products for animals of all ages, sizes and special health needs.

Currently, Nutriara products can be found in every region of Brazil, as well as Argentina, Uruguay, Paraguay and Chile. Focusing on increasing production, the company has recently built another facility in Uruguay. Nutriara has also formed a partnership with Cargill Animal Nutrition and is preparing to take on the rest of the world, one piece of kibble at a time.

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Pet Food Safety and Alternative Pet Food Report Released

Posted by petfoodsafety on July 9, 2008

Product safety and alternative petfoods report released
The latest report released by Packaged Facts traces the government, industry and consumer responses to the petfood recall crisis

The latest report released by Packaged Facts, Product Safety and Alternative Pet Foods: North American Market Outlook, traces the government, industry and consumer responses to the pet food recall crisis, all the while keeping an eye on implications for North American sales of alternative petfoods. This report examines the impact of the petfood recall crisis of 2007 on the North American market in terms of consumer trust in pet food safety, production, marketing and new pet food trends.

As a particular focus, it explores the premise that the recall has positive implications for certain types of pet food that may be purchased or prepared as alternatives to traditional mass produced foods, and that the repercussions of the crisis—especially heightened food safety concerns among consumers—will affect the North American pet food market in ways advantageous to these alternative product types.

Based on information from various sources, Packaged Facts believes that billions of dollars in pet food brand sales are currently up for grabs as a result of the recall and its ongoing effects. Taking the percentages of petfood customers who said they were open to switching brands—which range from a low of 8% in a GfK survey to a high of 27% in a Pet Food Institute (PFI) survey—and applying those percentages evenly (i.e., not factoring in different price point foods) to 2006 North American petfood sales of US$16 billion suggests a shift in the pet food brands market worth US$1.3 billion to US$4.3 billion in petfood retail sales.

The main beneficiaries in the brand-switching trend, Packaged Facts predicts, will be higher quality premium pet foods chosen as alternatives to traditional brands—especially natural and organic pet foods, but also the often overlapping product segments of raw/frozen, refrigerated, homemade, 100% US sourced, locally grown and other smaller-batch petfoods. Supporting the reports from individual manufacturers and retailers of alternative petfoods claiming a double-digit spike in sales as a result of the recall, data backing up the shift to alternative petfoods are already beginning to emerge.

In an online survey of pet specialty retailers conducted by Pet Age from May 23 to May 30, 69% of respondents reported increases in sales of natural/organic petfoods, and over one-third said sales of fresh/raw foods were up. On the other hand, 21% of the pet specialty retailers surveyed said sales of traditional petfood were down, a finding that reflects a similar situation in mass market outlets. Even before the recall, the shift to premium petfoods was in full force, with two-thirds of the pet owners surveyed by GfK indicating that they bought premium brands at least sometimes and 40% saying they did so regularly. For the past few years this shift has, in fact, been the primary driver of petfood sales in the North American market, with virtually all of the dollar gains coming from value as opposed to volume sales increases.

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Automating Pet Food Safety

Posted by petfoodsafety on July 6, 2008

Automating petfood safety

Ensuring pet food safety has always been important, but now it is in the public spotlight. Given the recent rash of pet food recalls, many pet owners are considering safety before they purchase petfood. Following is a brief overview of automating process control to ensure pet food safety.

Key questions for managers
“If you can’t see it or measure it, then it is very difficult to improve it,” notes Ray Bachelor of Bachelor Controls Inc. (www.bachelorcontrols.com). He suggests operation managers ask themselves key questions, including: Can I prove that the products I’m shipping are safe? Can I efficiently track ingredients received through finished goods out? What HACCP alerts have occurred during a production shift? Is my plant performance consistent?

Rapid response
Traceability systems are recordkeeping procedures that show the path of a particular product or ingredient from supplier(s) through all the intermediate steps that process and combine pet food ingredients into products supplied to customers and ultimately to consumers. Says Julie Lenzer Kirk of Interstates Companies, “In the event of a product recall, manufacturers must have the ability to determine what foods are potentially contaminated and to rapidly respond to minimize the health, economic and other effects of such contamination.” The speed at which this can be accomplished and the amount of product impacted again depends on the traceability systems in place.

Traceability systems have been shown to be weak or absent during a number of recent human food safety incidents. They were proven to be slow or simply unable to assure consumers of food safety. There is a wide range of traceability systems in place today from paper-based to information technology (IT) enabled. “These systems are critically reliant on the accurate recording of information,” says Kirk. As a result, handwritten or printed labels are being replaced or supplemented by more effective systems that use machine-readable identification (e.g., bar codes and radio frequency tags).

Make it a true priority
Pet food manufacturers cannot afford to ignore the traceability issue, even if they have been lucky enough to avoid a high-profile contamination incident. Regardless of the regulations, since trust is the foundation for acquiring and keeping customers, making pet food safety and traceability a well-documented priority is an important way to increase and keep a loyal customer base.

Adopting strict standards and ensuring that enterprise and supply chain systems support the full range of food safety and traceability requirements will protect companies from a potential disaster or additional cost incurred by non-compliance with new regulations. Automating traceability is just one step in this process. It requires that quality control and lot traceability be integrated into processing and warehousing systems. These capabilities are an integral and intuitive part of operations and should be reflected as such in the systems that support operations.

Code power
Traceability is greatly enhanced through the use of bar codes for automated data collection. When supplier lot numbers are associated with a product bar code as that product is received and then scanned as it is introduced into the manufacturing process, the information can be easily traced when needed. Likewise, capturing the lot number of bulk products at receipt and usage, although prone to more uncertainty based on products mixing in a bin, helps quickly pinpoint what lots may have gone into which finished products. In the race against time in a pet food recall or a regulator’s request for information, automated systems beat a spreadsheet every time.

Send a positive message
“Traceability is not a threat,” notes Kirk, “but an opportunity: a challenge to send out a positive message.” Safety and traceability are integral parts of petfood quality, but they are also subject to a consumer’s perception, just as quality is.

Critical control points
CCPs are defined as process steps that are controllable and where pet food safety hazards may be prevented, eliminated or reduced to an acceptable level. Loss of control of a CCP likely leads to the high food safety risk of an unacceptable health hazard. Conversely, loss of control of a non-critical control point indicates a low food safety risk.

Although these points might be controlled for quality reasons, they are not mandated as part of a hazard analysis CCP plan (HACCP). The bottom line: If there is a food safety hazard that is reasonably likely to occur, it must be analyzed and the point at which that hazard could be introduced must be monitored and controlled.

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